New safe kids cycling campaign

Written by Fiona Outdoors April 21 2010 —

Here’s a simple but hopefully highly effective message to drivers about keeping our kids safe on their bikes on the roads. The new Cycling Scotland campaign spells it out on the tarmac in great big letters. And, no, these pics have not been photoshopped.. they really exist. Great work guys.

Written by Fiona Outdoors April 21 2010 Please support this website Buy me a glass of wine

About Fiona

Fiona Russell, better known as Fiona Outdoors, is a well-respected journalist based in the Scottish Highlands. She has enjoyed a long career, first in many of Scotland’s newspaper offices and then, for the last 17 years, as a freelancer. She writes for a wide range of publications, both print and on-line. She is also an accomplished copywriter.