Outdoor clothing brand Helly Hansen has launched an Instagram competition that celebrates rainy outdoor activities. How poignant for us outdoors fans in Scotland!
The #WeLoveRain campaign to encourage people to go outdoors in winter includes a photo competition, hosted on Instagram, that runs until October 12, 2015.
As a Norweigen company, rain is a part of everyday life at Helly Hansen and Scandinavians embrace the weather. Just like in Scotland!
Each week of the competition, Helly Hansen will introduce a new rain challenge on Instagram. To participate, users should hashtag their images with #HellyHansen and #WeLoveRain to be in with the chance to win a premium rain jacket.
See a couple of images entered in the competition:
Helly Hansen reckon: There’s no such thing as bad weather, just bad clothing.
You can view participants’ adventures at #WeLoveRain. Also see Helly Hansen.